Derby County

Derby County and Puma have officially unveiled the club's new away shirt for the 26-27 season. The fresh release marks the return of a vibrant pink alternative strip for the Rams for the first time since the 20-21 campaign, presented under the theme Everywhere We Go. The eye-catching design pays homage to Pride Park Stadium as the club prepares for its 30th season at the venue.

An intricate graphic pattern inspired by the stadium's roof stanchions covers the front of the bright pink jersey, offset by white logos and a monochromatic club crest. To further connect the shirt to home, the geographical coordinates of Pride Park are placed on the nape of the neck.

The Puma Derby County 26-27 away shirt goes on sale on Tuesday at 8am both online and in-store.

Derby County has officially announced that digital game store Loaded will become the club’s new principal front-of-shirt partner for the upcoming 2026-2027 season. The agreement will see the gaming brand's distinctive logo prominently featured on the front of all playing and replica kits across all teams. The upcoming Derby County kits will once again be manufactured by the club's technical partner, Puma.

This new sponsorship agreement marks the latest chapter in Derby County's recent front-of-shirt sponsor history. Loaded will be replacing FanHub, who had featured on the front of the Rams' kits since 2024. Prior to FanHub, the club's primary sponsors included Host & Stay for the 2023-2024 campaign, a charity partnership with the NSPCC during the 2022-2023 season, and a long-standing stint with betting firm 32Red from 2018 to 2022.

What do you think of this new partnership between Derby County and Loaded? Let us know in the comments below.